- Wednesday, 21 October 2015 14:34
- Thursday, 10 September 2015 13:41
There will be something new on tap at Cajun Field on Saturday for UL Lafayette’s first home football game of the season: Ragin’ CajunsTM Genuine Louisiana Ale.
The University of Louisiana at Lafayette’s stadium is one of nine locations where the craft beer will initially be served. Ragin’ CajunsTM Genuine Louisiana Ale is the result of a partnership between Bayou Teche Brewing and the University.
UL Lafayette already has a successful beverage and food line that includes Ragin’ Red®, a custom blend of seasonings; Ragin’ Cajuns Strong Championship Blend coffee, produced by Mello Joy; and the Ragin’ Cajun Burger, which is sold exclusively by local Sonic Drive-Ins.
“We were looking for a product that would be suitable for tailgating before Louisiana Ragin’ Cajuns athletic events. A craft beer is the perfect fit,” said Aaron Martin, director of the University’s Office of Communications and Marketing. “The ale’s slogan is French, ‘ça va mieux avec des amis,’ which means ‘It goes better with friends.’ That’s so appropriate because it reflects the hospitality of the Cajun and Creole cultures in Acadiana.”
Ragin’ CajunsTM Genuine Louisiana Ale is only available on tap now; a bottled version will be introduced in time for the University’s 70th Homecoming celebration on Saturday, Oct. 31.
Karlos Knott, president of Bayou Teche Brewing, said it was inspired by a staple ingredient that’s grown in Louisiana: rice. Other ingredients are barley and multiple additions of German-grown, noble hops. The combination, he said, is “a magnificent balance of hop bitterness, taste and aroma.”
Bayou Teche Brewing’s flagship product is Bière Pâle, a pale ale. Its beers are distributed throughout Louisiana, Mississippi, Alabama, Florida, and in New York.
Martin said part of the proceeds of the new craft beer’s sales will be used to support the University’s academic, research and athletics programs. UL Lafayette has allowed beer to be sold during football games at Cajun Field since 2009. Today, more than 30 universities allow beer sales in their football stadiums. Beer had been sold for many years at UL Lafayette basketball and baseball games prior to 2009. Ragin’ CajunsTM Genuine Louisiana Ale will be sold by Schilling Distributing Company, the official beer distributor of Ragin’ Cajuns® Athletics.
- Tuesday, 01 September 2015 13:29
Schilling Distributing Company loves sporting events, tailgating and other activities that bring people together. In its latest community venture, Schilling is now the official beer distributor of Ragin’ Cajuns Athletics
Schilling Distributing has announced a $1 million sponsorship with the Ragin’ Cajuns Athletic Foundation. The deal gives Schilling official sponsor designation for four years, with an option to renew for another four years.
“We’ve been steadfast supporters of the Acadiana community for 65 years. Throughout the decades, we’ve supported the University of Louisiana at Lafayette and the Ragin’ Cajuns,” said Herbert “Herbie” E. Schilling II, president and chairman of Schilling Distributing Company, Inc.
Locally owned Schilling Distributing has been selling Anheuser-Busch products to the Acadiana area since 1950. Today, it is a complete beverage distributor, working with local breweries such as Bayou Teche and Parish, as well as wines, spirits and non-alcohol beverages like RC Cola and Sparkling Ice.
“The University and its athletics programs benefit our community’s economy and provide positive national attention. The coaches are great ambassadors and the student-athletes achieve on the playing field and as scholars,” said Schilling.
“We at Schilling are furthering our support of the teams, the fans and our community. We have a tradition of coming together in this region.”
In addition to financial support, Schilling is providing alcohol education resources for students at UL Lafayette. Each year, Schilling will provide a speaker of national prominence to address alcohol awareness with University students. The first presentation is scheduled for Sept. 16.
“The Schilling and Ragin’ Cajuns brands are both huge assets of the Acadiana community,” said Wayne Elmore, past chairman of the RCAF board. “We are glad to partner with Schilling to expand the visibility and economic strength of our teams and the community.”
“Schilling is family-owned company that is investing a million dollars to essentially support our region’s economy. We hope other businesses will step up to support the Ragin’ Cajuns,” said Schilling.