The products will start hitting Acadiana shelves the first week of April starting with 22oz bottles, also known as “bombers.” This will be followed by draught and package offerings later this year, including Fat Tire and Ranger I.P.A. There will also be a package with a special Louisiana label to commemorate the brewery’s introduction into the state.LAFAYETTE, LA.; February 1, 2013 – Schilling Distributing Company, Inc. is proud to announce a distribution agreement with New Belgium Brewing, the Colorado brewery behind Fat Tire Amber Ale. This agreement will grant SDC distribution rights to the Acadiana area for New Belgium’s long-awaited introduction into the state of Louisiana.
Consumers will be able to find a list of stores carrying New Belgium brands by visiting www.schillingdistributing.com. It will be sold in the following parishes: Lafayette, St. Landry, St. Martin, Iberia, Acadia and Vermilion.
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit, Ranger, Belgo IPA and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
Schilling Distributing Company was founded in 1950 by Herbert Schilling exclusively selling Anheuser-Busch products. Schilling currently operates out of a 152,000 sq. foot warehouse selling 4 million cases annually. They operate as Lafayette’s only locally-owned alcohol beverage distributor under Mr. Herbert E. Schilling II and his son, Mr. Charles “Buddy” H. Schilling, II, and have transitioned from an exclusive beer wholesaler to a diversified beverage distributorship. With time-honored loyalty and experience, Schilling continues to efficiently deliver alcoholic and non-alcoholic products by outstanding personnel resulting in an exceptional experience for our retail customers.